Guilty of that impulsive purchase? I think we all are sometimes.
But, have you ever realized what makes us buy that stuff? What is the essence of marketing?
It’s human psychology and triggers that make you spend the money.
So, the next time you want that pretty dress or that new Nike? Buy and blame the stupid brain. Lol.
Let’s look at the different triggers that make the purchase decisions.
1-The Power of Emotion: Emotions play a significant role in consumer decision-making. Emotions can override logic and drive us to buy, whether it’s the thrill of a new purchase or the comfort of familiarity. Marketers often tap into this by creating ads that evoke specific emotions, leading to stronger connections with products and brands.
2- The Influence of Social Proof: Humans are social creatures, and we often look to others for guidance on what to buy. This phenomenon, known as social proof, can be seen in online reviews, celebrity endorsements, and even word-of-mouth recommendations. When we see others enjoying a product, we’re more likely to perceive it positively and consider purchasing it ourselves.
3- The Importance of Identity: What we buy can say a lot about who we are. From the brands we choose to the products we display, our purchases contribute to our sense of identity and self-expression. Marketers understand this and often tailor their messaging to align with consumers’ desired identities, creating a sense of belonging and connection.
So seeing all of these things makes an impact, and that’s when the purchase happens.
Next time you market your products? Play around these triggers.
The conclusion is that purchasing is a much more complex and multifaceted field. If you want to learn more about marketing. You don’t want to miss this newsletter.