It’s that time of the week.

One of my favorites. The fri-pack.

In today’s episode, I bring you the branding of the gaming company, (hypothetical) Bustto.

Targeting youth and Gen Z, the branding was done with the same notion.

Yellow and navy blue colors translate the vibrancy of the branding, while the monogram translates the quirk and fast pace of the gaming world.

So what do you think of this branding? Do tell.

If you’re a founder looking to change your branding, you know where to go.


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This is Aparna Bala, a marketing and sales expert.

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