Have you ever visited small towns with a population of just a few hundred? You appreciate the environment, community, and fresh air. The solace you find in small towns is something you don’t get anywhere. You’re new to the town and want to have authentic food to explore more. You ask your guide, and he gives you the address of the famous restaurant.
…and it’s bustling with people all around the town and outside it. You ask the owner why his success is, and he answers, ‘My food is good, and people recommend it.’ Now this is what my friend called organic traffic, aka. Organic marketing.
Organic marketing involves naturally attracting customers without paying for advertising. It involves creating valuable content, nurturing relationships, and optimizing search engines and social media.
There are many ways you can do organic marketing.
1: Authoritative blogs.
Write keyword-optimized blogs and articles that are authoritative and can influence the audience with your expertise.
2: Social media posts.
You can create social media posts on platforms where your target audience is active and attract them with posts around your content pillars.
3: Landing pages.
Individual landing pages help in attracting customers, which is important for conversions and engagement by communicating your differentiation value.
4- Email-marketing.
Only a few have realized the power of email marketing. But it helps in building a subscriber list and sending newsletters. This is the most underrated way to build community.
Advantages-
Cost-effective Builds trust and credibility Have a long-lasting impression.
Challenges.
It requires time and effort to produce high-quality content. Results can be slower in comparison to paid marketing. Algorithms play an important role that keeps on changing.
Paid marketing: Paid marketing involves paying money to bring traffic or engagements to a website or account. It’s best for big organizations and brands that have a certain budget to spend.
There are many ways
1: PPC ad.
Pay-per-click ads involve paying each time a customer clicks on the ad. PPC can create more than one digital channel for it.
2: Influencer marketing.
It involves giving money to influencers with large followings to promote your products or services to their followers. It builds credibility and authenticity among the customers.
3 banner ads on the website.
It involves placing a designed ad on a popular website. These are usually rectangular and vertical. The website owner gets the money to host the ads.
Advantages-
Provide immediate, visible results. Offer precise targeting options. Can scale quickly with the right budget
Challenges.
Costs can add up quickly in a competitive market. Require ongoing optimization for constant results. Maybe it seems less authentic compared to organic traffic.
All in all, it comes down to your budget and the organization stage.
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