By 2020, it was predicted that we’d have a flying car. Though, as humans, we’re kind of there; however, have you ever, in your imagination, 20 years ago thought that AI would talk to your customers and get you leads? Like WHATTT!!! This would have been the reaction, I am sure.
But, now It’s possible with Chatbots, the hottest topic in marketing and business. It is so hot that it gives the floor lava good competition.
But let me give you a brief overview of what an AI chatbot is:
Umm. A nursery definition would be- A computer-designed program that talks to a human who has visited your website or app and interacts with them through text or speech.
Fun fact: 82% of visitors are likely to convert to customers if they have interacted with your products because their doubts keep getting cleared.
‘But, Aparna, in today’s era, we can utilise AI chatbots at its best.’
‘Too impatient you’re. Here’s how you can draw business and make the customer journey efficient with Chatbots
1- 24/7 support This is best for people who scroll late at night and visit your website and app and want quick doubt clearance. It improves customer satisfaction and engagement.
2. Customer support: Chatbots can answer the most frequently asked questions, provide troubleshooting questions, or guide users through processes.
3-Lead generation: Through email chat, AI can ask relevant questions that capture the necessary information from users that will help the sales representative in the data and targeting.
4. Feedback collection: With different automation tools, it can collect data and feedback about customer satisfaction and reviews. This helps in understanding customer needs and preferences on a deeper level.
By leveraging the capabilities of chatbots, businesses can enhance their marketing efforts, drive sales, and build stronger relationships with their customers.
The days when collecting data was a challenge are gone; now robots can do the exact work for you. Cut the chase out and leverage it.
Let’s understand the future of chatbots and how knowing it beforehand will take you one step closer to the future of marketing because the chatbot is the future.
1-Natural language understanding- Chatbots will become more intelligent in understanding the natural slang and human context which will enable them to have a more natural rhythm.
2- Mixture of AI and ML- The new machine learning and advanced AI will enable them to constantly learn and improve over time, which means they become more adept at responding.
3-Emotional intelligence- Future chatbox will be more emotionally intelligent which will enable more empathetic responses and adjust the tone accordingly for more support.
4-Gonna take a human’s job- Well this is true but to the extent where it will work alongside humans to reduce the routine task that will increase the creative level of humans to work on more complex projects.
Remember when Snapchat launched the chatbot and how everyone went gaga over it? This is the kind of personal touch every brand would be looking for. So, what do you think about this new digital future?
Special information- Chatbot drift is the best to build a custom chatbot that helps you increase the content and qualify customer interest.
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