The packaging content is the most crucial
Yet the most unorganized in today’s market.
If the customer has to burn calories to know details of the product, rest assured it’s going back at selves.
Packaging must-
-Make eye navigation easy
-Not over-lapse product and brand zone
-Be crisp yet detailed.
Here’s how you frame content in packaging:
1- Product zone-
-Benefit and feature
-Usage instructions
-DOM and DOE
-Cautions
-Claims
2- Brand zone
-Visuals
-Logo
-Tagline
Remember-
If you make customer life easy, your business will thrive.
hashtag#pacakagingdesign hashtag#brandidentity hashtag#pacakaging.
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This is Aparna Bala, a marketing and sales expert.