Why do brands want you to laugh at them?

In today’s topic, we’re going to talk about your inbox and your chats that make you chuckle hard and giggle softly. No, No! We’re not asking you to reveal your private chats—okay, maybe a few; however, it’s all about the medium of communication that’s been happening.

I am talking about the meme posts and ‘ it’s so us coded’ shares that happen.

Fun fact: A 2023 report by Wavemaker showed that 55% of 13-to-35-year-olds send memes every week. Geez! Probably the only common ground between millennials and Gen Z. Bonding over memes. Lol.

Now, about the big weapons, we have seen several big brands leverage memes in their strategies. Netflix, Zomato, MakeMyTrip, Gucci, UberEats, etc. Memes are the easiest way to grab attention and bring traction to your brand. It’s that perfect sweet spot, but if that’s not done correctly or with relatability, it can be a massive flop.

So, let’s understand exactly what meme marketing is.

First, what is a meme? *In school, kids sing-song way* A meme is an online image, text, or video that has humor behind it and is wildly spread over the internet.

What is meme marketing? Meme marketing is increasing your brand’s visibility by participating in ongoing humorous trends without leaving the brand’s voice. It’s a perfect way for marketers to increase brand engagement with the audience in a fun and relatable way that is also low-cost and high-impact.

The increased brand visibility helps in promoting the products and services to new customers instead of traditional advertising on a more personal level.

‘Tell me how I can leverage meme marketing without any mistakes, Aparna.’

‘Ya, Ya. I’ll. So, start shooting your questions.’

Q: ‘Okay, so what does a meme marketing funnel look like?’

– ‘Hmm, directly into the heavy, juicy questions, ha? too eager. Okay, so note it down.

1. Relatable memes around the niche—without losing brand voice.

2: It increases the visibility of the brand.

3: The audience lands on the brand page.

4: They start engaging with posts.

5: They see the products.

6: They buy products.’

Q.2: ‘So, you’re telling me all I have to do is make memes that I can sell?’

-Haha, lol. You’re meme material. And, no! This funnel doesn’t work like this. While meme marketing is great for raising awareness, It’s just an awareness-raising technique. The conversion rate of meme marketing for products is low if you’re just dependent on it. Your marketing strategy should have a perfect mix of organic, paid, promotional, and meme marketing.

Q.3: ‘Aparna, I get what you’re saying. Can you tell me how I can stay authentic?’

‘Jeez, you seem like an honest person in this world. Okay, so you can stay authentic by taking care of people’s throats and hearts.’

‘Umm. what?’

‘You should not push memes down people’s throats if they don’t align with your brand personality or values. Also, be sensitive towards people’s feelings.’

Q.4: ‘Since you seem to have vast knowledge regarding this, what are the different brands you love?’

Let’s see. Hmm. If I had to suggest you brands read about their meme marketing strategy, It would be Zomato, Ubereats, and Netflix.

Q.5: ‘Can you tell me one misconception regarding meme marketing?’

– ‘ARH! So, many questions. It’s my time to scroll through reels, so David and Victoria will answer this for you.

Victoria- Memes are just a fad.

David-  Be honest.

Victoria- I am being honest!

David- How do people perceive meme marketing?

Victoria: As long as people engage with memes online, it will stay relevant and be the best way to engage with the audience.

David- Thank you.’

What are you still doing here? Go and make some memes. With the new LinkedIn algorithm supporting memes, it’s a great way to increase followers.

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