Hey LinkedIn fam,
Remember those days of endless scrolling through long text posts? Those days are over! Short-form video is taking the marketing world by storm, and LinkedIn is at the forefront of this revolution.
Did you know a recent LinkedIn survey found 73% of B2B buyers watch business-related videos on social media? That’s a massive audience waiting to be engaged with video marketing.
Here’s why you NEED to jump on the bandwagon (with stats to back it up):
1. Attention spans are shrinking (but not for video): Our attention spans might be dropping for text, but according to Microsoft, the average human attention span for video content has increased to 14 minutes. Short-form videos (think snackable content under 60 seconds) capitalize on this by grabbing attention fast and keeping viewers hooked.
2. Engagement soars: Wistia reports that videos can boost conversion rates by 80%. Studies show videos generate 1200% more shares than text and image content combined! That’s a recipe for building brand awareness and thought leadership through video marketing.
3. Boost conversions: Videos can explain complex ideas in a visually compelling way that triggers emotions and creates a lasting impression. An Insivia study found that viewers retain 95% of a message conveyed through video compared to just 10% of text. This translates to higher conversion rates for your sales efforts.
Here’s a stat to solidify your decision: 87% of online marketers already use video (that’s a LOT of competition!).
Don’t get left behind in the video marketing race!
But wait, there’s more!
Here are some short-form video ideas to get you started:
▪️Industry trends in 60 seconds: Break down complex topics into easily digestible insights.
▪️Data visualization in action: Use short videos to showcase compelling data and trends in your field, making video marketing informative and visually engaging.
▪️Customer testimonials: Let your happy customers speak for you and build trust with potential clients through video testimonials.
▪️Behind-the-scenes: Instead of a generic company culture tour, highlight a unique aspect of your work environment or team.
▪️Interactive polls and quizzes: Spark engagement and gather valuable audience insights with interactive video elements, making your video marketing strategy more interactive.
Remember: Keep it authentic, informative, and entertaining.
Bonus tip: Use LinkedIn’s native video editing tools to add captions, text overlays, and calls to action for maximum impact in your video marketing.
So, what are you waiting for? Grab your phone, hit record, and start creating video marketing content!
P.S. Let us know in the comments below what kind of short-form video content you’d love to see on LinkedIn! We’re always looking for new ideas.